Yahoo! Local has seen a lot of new features over the past year. According a recent JupiterKagen study people have taken note of its value:- "Local advertising media should broaden their distribution using syndication and data services to compete with portals," said David Schatsky, President of JupiterKagan. "Yahoo! currently has more market share than the next five services combined, including both Google's and MSN's local services."
I think there is a real possibility of being too little, too late if existing local media do not starting acting soon. I also think Yahoo! would be amiss if they didn't provide local media with the means to build branded local channels.
1. I don't see any reason to believe the Jupiter study. I doesn't seems in line with what most people think...
Posted at 7:41PM on Aug 30th 2006 by Joe Kontaktanzeigen