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Yahoo! Is Honest; Bloggers Are Shocked

I'm bemused and disgruntled by blogger reaction to the recently quoted statement of Susan Decker, Yahoo! CFO, to the effect that Yahoo! does not aspire to unseat Google as the marketshare leader in search. ("We don't think it's reasonable to assume we're going to gain a lot of share from Google. It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.") Steve Rubel (who, by the way, changed his site design) overreacts grotesquely: "So if Yahoo! isn't about search anymore, just what is it about?" He continues riffing on this rant even more absurdly. Steve even proclaims a personal boycott of Yahoo! Search. This is preposterous. Danny Sullivan is moderate but still unhappy: "...it still seems like you would want being number one as a goal, even if you think it may be unrealistic or one that will take a long time to achieve."

Personally, I appreciate the realism expressed by Decker. And I thought transparency and honesty were values held close to the hearts of bloggers. Apparently not. Let a corporate executive level with shareholders and customers, and the bloggers excoriate her for poisoning morale and abandoning the company's business model. Ridiculous.

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